Matthew Pennells is an Information Management professional, specialising in location intelligence and digital business transformation, with an extensive career in public, private and voluntary sectors. Currently Matthew heads up Digital Transformation at Esri’s Dubai office covering the MEA region. He also volunteers his time to support GIS Professionals and the humanitarian sector. His work with the international humanitarian mapping charity MapAction has seen him deployed to disaster affected areas around the world. Through his work and volunteering, Matthew has gathered a diverse but tailored set of skills ranging from location driven digital business transformation, effective business leadership, to demonstrating the value of information management and user engagement.